推荐阅读

[活动预告]SocialBeta@广州分享会开始报名 SocialBeta(www.socialbeta.cn)致力于社会化媒体的研究和资源分享,关注社会化媒体发展、社会媒体营销)、社会化设计以及社区型网站运营等有关社会化媒体的方方面面,为国内广大社会化媒体爱好者提供学习与交流的平台。 SocialBeta分享会已在北京和上海成功举行了4次分享会,此次是第一次在广州举行,希望能够结识广州的社会化媒体从业者和爱好者,共同交流与分享。 欢迎各位社会化媒体爱好者踊跃报名参加!报名请私信@菜衍青,报名格式为“姓名+手机号码”。 时间和地点: 由于红砖厂附近正在修路,因此临时更改了活动地点,改为:广东工业大学...

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SocialBeta分享会@上海第二次聚会活动现场 SocialBeta分享会@上海第二次聚会成功举行,感谢@Ekstasis,@朱鹤以及每一位到场的朋友们,没能去现场,只看看微博解馋,我把这次活动的一些微博上的东西整理如下,也给没去的同学们解解馋,先上一张合影: @S1984:今天#socialbeta#聚会的大合照,poor...

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【how to】提高Facebook粉丝数的10个技巧 编者言:facebook相对于我们来说,还是有点距离的,但本文介绍的10个小技巧对我们利用社会化媒体还是有些帮助的,这些都是围绕怎么和粉丝建立关系和促进对话来展开的,希望对大家有一些参考价值。 在Facebook上除了提供优质的服务外,还需与访问者建立亲密牢固的关系,下面就介绍10个技巧。 1:在你的Wall发表优秀的帖子/文章,同时进行长期的互动 要想别人”like”(喜欢)你,首先你要Likeable(可亲),一个杂乱无章的Facebook页面可是会立马“赶走“客户的。就一个Facebook...

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[how to]社会化SEO四步制胜法则 关于社会化媒体营销和SEO可谓众说纷纭,以至于许多公司都很糊涂,不知道朝哪个方向走。在内容优化和如何利用社交网络与客户互动并推广内容等问题上也有着不同的模型和方法。不过在我看来,不管何种模型和方法,下面四个要点对于Social...

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SocialBeta分享会@上海活动现场报道 SocialBeta分享会@上海如期成功举行,据说现场来了40来人,活动组织者@Ekstasis说自己全程都是站着的,在这里我谢谢大家对SocialBeta的支持,谢谢三位分享嘉宾的精彩分享,还要谢谢被我临时拉去帮忙的高中同学Sabrina。下面我把新浪微博上大家对本次聚会的一些现场报道整理如下,希望大家多多在新浪微博上分享你参加这次聚会的感谢,分享的时候别忘记加上#socialbeta#。 puting...

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Resources|资源

一些和社会化媒体相关的博客和书籍,socialbeta整理,欢迎大家把好的资源推荐给我。

免费电子书

1. The New Rules of Viral Marketing – David Meerman Scott
2. Marketing Apple – MarketingApple.com
3. Masters of Marketing – Startup Internet Marketing
4. Podcast Marketing eBook – Christopher S. Penn
5. Google Adwords Secrets – SEOBook
6. Get Viral Get Visitors – Stacie Mahoe
7. Marketing With Case Studies – Dynamic Copywriting
8. How to Write a Marketing Plan – Geisheker Group
9. SEO for WordPress blogs – Blizzard Internet
10. Social Web Analytics – Social Web Analytics
11. Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
12. The Zen of Blogging – Hunter Nutall
13. What is Social Media – iCrossing
14. A Primer in Social Media – SmashLab
15. Effective Internet Presence – Effective Internet Presence
16. Introduction to Good Usability – Peter Pixel
17. Increasing the Response to Your Email Marketing Program – CRM Transformation
18. We Have a Website. Now What? – Craig Rentmeester
19. Blogs & Social Media – PRSA
20. The Podcast Customer Revealed – Edison Media Research

书籍

  • Cluetrain Manifesto免费在线阅读)– Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
  • New Rules of Marketing and PR – David Meerman Scott (video interview)
  • Do It Wrong Quickly – Mike Moran (Mike’s guest post)
  • Join the Conversation – Joseph Jaffe (interview)
  • Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
  • Personality Not Included – Rohit Bhargava  (book review)
  • Tribes – Seth Godin
  • Here Comes Everybody – Clay Shirky
  • Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
  • Social Media Marketing An Hour A Day – Dave Evans
  • Secrets of Social Media Marketing – Paul Gillin
  • Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
  • Freakonomics – Stephen Dubner & Steven Levitt
  • Buzz Marketing – Mark Hughes
  • Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
  • Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
  • The Long Tail - Chris Anderson
  • The Wisdom of Crowds – James Surowieki 
  • Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
  • Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
  • Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
  • Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
  • Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
  • SocialCorp: Social Media Goes Corporate (Voices That Matter) – Joel Postman
  • Book Review: Socialnomics by Erik Qualman
  • 一些分享资源的博文

    社会化媒体爱好者必读的10本电子书
    分享收藏的一些原版PDF
    【资源】10个关于社会化媒体的优秀PPT

    博客(英文)

    1. Mashable Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 12.5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
    2. Social Media Explorer Social Media Explorer is the online home and blog of Social Media Explorer LLC, of which Jason Falls serves as principal. Falls has established himself as one of the leading thinkers in the social media, public relations and communications industries.
    3. Social Media Today Social Media Today LLC helps global organizations create purpose-built B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects you most want to reach.
    4. Chris Brogan Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds on his blog. His blog is in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the book Trust Agents.
    5. Dosh Dosh Dosh Dosh is a blog offering internet marketing and blogging tips, alongside social media strategies. Best consumed by bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.
    6. 10e20 10e20 is a New York-based Internet marketing company specializing in Social Media Marketing and Search Engine Optimization. Founded in 2002 in Brooklyn, NY by Chris Winfield and Danielle Lanzillo.
    7. PR 2.0 Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club.
    8. Conversation Agent Valeria Maltoni is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies. Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights.
    9. Scott Monty Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

     

    1. Chris G Chrisg.com is where Chris posts daily (or thereabouts) thoughts and advice on the business of new media, blogging and online marketing. The aim is to teach you ways you can create compelling resources, provide your audience more value, build trust and loyalty, and generate more rewards for yourself.
    2. Altitude Branding Amber Naslund is a social media and marketing crackerjack and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring.
    3. Successful-Blog Liz is a social web strategist and community builder. Coming from a background of publishing, business, and instructional design, Liz understands how people perceive a blog, a product, and an experience — how the head and heart engage to make a fiercely loyal customer.
    4. Techipedia Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing).
    5. Very Official Blog Shannon Paul works as the communications manager for PEAK6 Online, parent company of OptionsHouse.com, OptionsNewsNetwork (ONN.tv), and WeSeed.com. Here she oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios.
    6. Instigator Blog Benjamin Yoskovitzis the CEO & co-Founder of Standout Jobs, a venture-backed startup founded in 2007. He is also a blog and social media consultant. This blog is where he expresses his thoughts on startups, entrepreneurship and business, as well as diving into social media, blogging and online communities.
    7. All Facebook AllFacebook.com is a blog that was started by Nick O’Neill. The purpose of the blog is to cover all issues pertaining to Facebook including new applications, general news, and analysis about the future of Facebook.
    8. SmartBrief On SocialMedia SmartBrief is a media company on a mission to save you time and keep you smart. The premise behind SmartBrief is simple: there’s too much information out there and too little time in the day to read it all. Their editors hand-pick the most relevant and important news from all over, summarize it, link to the original sources and deliver it — for FREE — in one-stop-shop e-newsletters.
    9. Web-Strategist As a Web Strategist Jerimiah Owyang strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies.
    10. Collective Thoughts Each member of Collective Thoughts are a known or rising star in their own field, but they also have a passion and unique understanding on social media. Together, they make up Collective Thoughts.
    11. Dan Zarrella Dan Zarrella is an award-winning social, search, and viral mar­ket­ing sci­en­tist and author of the upcom­ing O’Reilly media book “The Social Media Mar­ket­ing Book”. He has a back­ground in web devel­op­ment and com­bines his pro­gram­ming capa­bil­i­ties with a pas­sion for social mar­ket­ing to cre­ate appli­ca­tions.
    12. Social Times Social Times is founded by Nick O’ Neill. He is an industry expert on the social networking industry, providing no holds bar commentary and insightful analysis on social networking and social media. He speaks at conferences nationwide and has been written about in multiple national publications.
    13. Brent Csutoras Brent Csutoras is an Internet Marketing Consultant who specializes in Social Media, Viral linkbait and Search Engine Marketing.
    14. Twitip TwiTip is a blog all about Twitter. It covers Twitter Tips of all varieties including Writing for Twitter, Branding, Growing a Following, Corporate Tweeting and a lot more.
    15. Danny Brown Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses. Danny is the founder of the 12for12k Challenge.
    16. The Viral Garden – Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites

    一些精彩博文

     2010年移动互联网

    2010- The Year of the Mobile App
    Mobile Trends for 2010: How the Computer in Your Pocket Is Changing Your Business
    Google: The Mobile Web Could Be Better Than the PC Web
    Personalized recommendations key to mobile commerce: ChoiceStream
    Is Your Website Ready for the Mobile Web?
    6 Mobile Musts for Your Online Business 

    社会化媒体营销技巧

    Integrate Social Media with Traditional Advertising for higher returns
    How Social Media Creates Offline Social Good
    5 Social Media Lessons From the Haiti Earthquake Relief Effort
    Social Media Friendly SEO – Online Marketing Blog
    7 Lessons for Better Networking with Social Media

    社会化媒体效果评估/ROI

    Measurement Strategies for 5 Social Media Goals
    Are We Too Worried with Finding the ROI of Social Media?
    100 Ways to Measure Social Media Social Media Metrics: What We Need to Track Sales
    Measuring Social Media ROI: Does Size Matter?  
    Social Media: Who Can Show Us the Real Value?

    2010年社会化媒体趋势分析

    Marketers to Focus on Social Media in 2010 : MarketingProfs
    Top 5 Trends in Social Media for 2010
    Social Media Today | 10 Ways to Benefit More From Social Media in 2010
    Top 5 Reasons Your Social Media Strategy Can Fail in 2010
    Niche social networks expand in 2010
    The social Web in 2010: The emerging standards and technologies to watch
    Social Media Today | 2010 The Year of Social Media ROI
    22 Social Media Trends of 2010
    Participating in the Social Media Ecosystem

    社会化媒体案例分享

    5 Big Brand Case Studies Every Marketer Should Know
    B2B Social Media – The Business.com Case Study
    My 5 favorite social media case studies
    30+ Engaging Social Media Case Studies
    2009 Social Media Case Studies & Lessons
    Case Study: Power of a Blog Comment